PPV (pay-per-view) messages are the single highest-margin revenue source on OnlyFans — and most creators underprice them. This guide gives you a concrete pricing framework by content type, plus the timing and messaging tactics that make fans actually buy.
What is PPV on OnlyFans?
PPV messages are locked DMs sent to subscribers (or specific fans) that require a one-time purchase to unlock. Unlike subscription content visible on the feed, PPV is direct — you push it to inboxes and it either converts immediately or doesn't.
Done right, PPV should account for 40–60% of your monthly revenue. Most creators running their own accounts see it at 15–25% because they either underprice or don't send enough.
PPV pricing by content type
| Content Type | Duration / Format | Recommended Price |
|---|---|---|
| Short teaser clip | 30–90 seconds | €5–€10 |
| Standard video | 3–5 minutes | €12–€22 |
| Full video | 5–15 minutes | €25–€45 |
| Long feature | 15–30 min+ | €40–€80 |
| Photo set | 10–20 photos | €8–€20 |
| Custom request | Per request | €50–€200+ |
| Sexting session | 30 min real-time | €30–€80 |
| Video bundle (5 videos) | Mix | €35–€65 |
These are starting ranges. Your specific pricing depends on your subscriber count, average spend per fan, and what your audience is used to paying. If you've never sent PPV before, start in the middle of these ranges and adjust based on open rate and conversion data.
The psychology of PPV pricing
Price anchoring matters. If your first PPV is €5, fans will expect €5 going forward. Start at a price that reflects the content's actual value and use discounts strategically — never as a default.
"Creators who start at €15+ for their first PPV convert at roughly the same rate as those who start at €8 — but earn almost double per sale. Underpricing doesn't increase conversions, it just reduces revenue."
How to price PPV for your specific audience
Ask yourself:
- What's your subscription price? (PPV should be 1–4x your sub price per item)
- What's your average fan spending per month? (your PPV ceiling is roughly 3–4x that)
- How often are you sending PPV? (weekly = lower average prices; bi-weekly = higher)
When to send PPV for maximum conversion
Timing isn't random. Our data across managed accounts shows consistently higher PPV conversion on:
- Wednesday evenings (8–11pm subscriber time zone): mid-week treat mentality
- Friday evenings: pre-weekend peak engagement
- Sunday afternoons: highest open rates of the week
Avoid Monday morning and Thursday lunchtime — conversion rates drop by 30–40% in our data.
PPV messaging: what to say
The message that accompanies your PPV unlock request matters as much as the price. Three things it must do:
- Create curiosity — describe the content without fully revealing it
- Add urgency — "sending this to my top 20 fans only" or "available until Sunday"
- Ask for the sale directly — "Unlock it here 🔒" not "you can buy this if you want"
- Hook: "Made something for you last night 🖤"
- Tease: "It's the most explicit thing I've sent this month — I won't be posting it on the feed"
- Scarcity: "Sending to my top 15 fans only"
- CTA: "Unlock it here 🔒 — €18"
Custom content pricing
Custom requests (personalised videos using the fan's name, specific scenarios, or direct requests) should be priced at a significant premium over standard content. The starting floor we recommend: €50 minimum, regardless of length. Fans requesting customs are your highest-value audience — price accordingly.
A good rule: custom = (standard content price) × 2.5–4x, depending on the personalisation level.
Common PPV pricing mistakes
- Sending the same price for every piece of content regardless of length or effort
- Never raising prices — inflation exists in content markets too
- Sending too frequently and training fans to wait for the "real" PPV
- Not tracking open rates and conversion rates per price point
If you want a professional team managing your PPV strategy — timing, pricing, messaging, and conversion tracking — reach out to Intima Agency. It's one of the highest-ROI services we provide.
Frequently Asked Questions
What percentage of OnlyFans revenue should come from PPV?
For well-managed accounts, 40–60% of monthly revenue typically comes from PPV. If yours is below 20%, you're either not sending enough or underpricing significantly.
Can I send PPV to non-subscribers?
Yes — you can send PPV to expired subscribers or people who've messaged you but haven't subbed. This is one of the most underused features on OnlyFans.
How many PPV messages should I send per month?
Typically 4–8 per month works well — roughly one per week, sometimes two in high-engagement periods. More than that risks fan fatigue; fewer than that leaves money on the table.
Should I offer PPV discounts?
Occasionally, strategically. A 20% discount for a fan who hasn't purchased in 30 days can reactivate them. But discounting by default devalues your content and sets a lower price expectation.
What if my PPV conversion rate is very low?
Check three things: your price (is it reasonable for the content?), your message (does it create curiosity and urgency?), and your timing (are you sending when fans are most active?).